A guest lecture was held at the Department of Public Administration, Management and Marketing, the first in a series of meetings with guest lecturers on the topic of Neural Networks in Marketing. The purpose of this format is to introduce students to real-world practitioners who innovate in business on a daily basis.
The first lecture was delivered by Tetiana Kameneva, Creative Director of BPA Totis Pharma Group. Her presentation on Artificial Intelligence in Advertising Communication was based on real cases, experience of using neural networks in marketing campaigns, and examples from professional practice.
